Join us on February 7, 2024, for the “Between Digital Wellness and Hellness: Negotiations, Appropriations, and Expressions” conference. One day event exploring the interplay between digital technology and wellness.
Featuring an engaging roundtable discussion with distinguished participants and dedicated scientific sessions, this conference aims to offer a place for scholars and practitioners to delve into cutting-edge research and insights. Attend in person at NOVA University of Lisbon’s Amphitheater 209 (Colégio Almada Negreiros), Campolide campus, or virtually via Zoom.
The esteemed Scientific Committee, including Professor Miguel Crespo (ISCTE), alongside invited experts, Professors Ivone Ferreira and Ana Viseu (NOVA FCSH), ensures academic rigour. Participation is free of charge but demands registration at this link.

Call for abstracts

Wellness is capturing greater attention. Its reach and perception extend beyond the physical dimension encompassing emotions, spirituality or intellectuality. It focuses on a proactivity Self who anticipates challenges and seeks a better version of itself. Social media networks, digital platforms and software have been playing an important role in the health and wellness sphere. In online environments, users seek information, share their thoughts and experiences and propose “recipes” or methods to achieve a better self. In addition to the forms of expression of wellness on social media networks, the number of mobile apps related to wellness has grown in digital stores. It is possible to find solutions inherent to promoting a wellness Self, whose functions can be as vast as monitoring activities and vital signs, the proposal of physical and mental exercises, emotional diaries, nutrition management, or increasing knowledge to mention some possibilities.  We are open to contributions from scholars at all career stages. We look forward to submissions on (but not limited to) the following topics:

  • The use of digital media for wellbeing expression;

  • Health in the digital context: good practices, institutional uses;

  • Wellness misinformation and disinformation;

  • Social media and mental health; 

  • Representations of wellness on media and social media;

  • Mobile apps: analysis, uses, trends;

  • Wellness as a business on social media;

  • Digital influencers and wellness;

  • Impact of online representation of wellness;

  • Collective imagery of wellness;

  • Online communities as spaces of wellness engagement;

  • Organizations, Companies and Wellness

  • Digital platforms detox.

We are happy to receive your abstract proposal (300 words max) until 15 December, 23:59 (CET).

WellApp Project

Between Digital Wellness and Hellness: negotiations, appropriations and expressions conference is an initiative of the WellApp – Wellness amplified or appified? Wellness management trending in everyday life digital platforms project. Hosted by NOVA University of Lisbon, and supported by iNOVA Media Lab.

The conference is funded within the scope of the WellApp project grant (ICNOVA/UIDB/004/2022/ WellApp) under the auspices of the research unit NOVA Institute of Communication (ICNOVA).

Read more about the project here.

Important dates

December 15th, 2023

Submission deadline

January 7th, 2024

Submissions announcement result

January 7th, 2024

Presenters registration opening

Assistants registration opening

January 17th, 2024

Presenters registration closing

February 5th, 2024

Assistants registration closing

February 7th, 2024

Conference day


Please, register as an assistant or register as a presenter and submit your abstract in the form below:


Coming Soon!

Contact and Venue

For questions, please send an email to